truck-north

The marketing range of Hip-Hop is limitless as well as the cultural significance it brings to the product being branded. Take the infallible street narratives of Truck North as he politics over a bouncy Havoc synth. The track is part of many used to coincide with tor’cha (pronounced tor-ture), a novel and accompanying CD-ROM from author Todd Craig.

tor’cha, the ten-chapter novel, is a coming of age story of three African-American brothers growing up in the inner-city. Each chapter is based on one of the Ten Commandments, while drawing its moral from Supreme Mathematics, an Islamic concept originated from the Nation of Gods and Earths.

In each chapter, one of the three brothers is faced with the choice of breaking one of the Ten Commandments (before, during or after), and Craig illuminates the tension and often “torturous” throws of each situation. Narrated by an insider, readers are engaged by three iconic young black males tempted and tested again and again in their struggle to be moral men in a corrupt world. As if this engaging literary text were not enough, tor’cha comes complete with a FREE interactive CD-ROM, which includes four music projects, a e-graphic comic, and photo-flipbook documentary behind the scenes with the CD-ROM artists.

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Download — Truck North – “Timeless Ageless” (Produced By Havoc)

Tor’cha 2.0: We Back And You Mad About It Mixtape releases 12.21.09. For more information on the novel, visit any of the following fine web destinations.

www.blackerinkwells.com
www.facebook.com/blackerinkwells
www.facebook.com/torcha.TheNovelAndCDRom.