Today’s Headline – “The Blueprint to Jay-Z’s BP3 Marketing Campaign”
DIGITAL NEWS By Gotty™ on November 9, 2009 at 7:09 pm
WooHa with the win for this analysis of Jay-Z’s multimedia takeover for BP3.
“…As record labels marketing dollars decrease corporate sponsorships seem to give artist an outlet to market themselves to a different audience. As artist become brands, strategic partnerships with other companies are essential for their marketing plans. Companies benefit by finding a way to relate to their consumer and artist get to tap into different markets to obtain more listeners. Jay-Z’s marketing plan with the Blueprint 3 is a great example that demonstrates how great partnerships with other companies such as Rhapsody, Fuse, and DJ Hero can result in successful album sales…His recent performance at Yankee Stadium shows no limit to the corporate sponsorships he can obtain as he remains one of the biggest names in pop culture.”
While it wasn’t necessarily groundbreaking, it was impressive for a Hip-Hop artist to garner this much attention from mainstream media. Oprah. Performing @ the World Series. The impressive Fuse concert. The VMA performance (minus the Lil Mama gaffe). Jay was all-encompassing & everywhere with this one, going full tilt without being obnoxious.
Clap for’em, clap for’em.
Read the full article @ WooHa.
Posted in DIGITAL NEWS, EDUTAINMENT, GENERAL — Tags: Advertising, Jay-Z, Marketing, The Blueprint 3
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13 Comments
those defjam’s $5millions was cheap. who was the next ‘platinium’ man on this label ? they just need to concentrate the job on ludacris, their last of the dying breed if they want a rapper cuz defjam’s way is now more rnb than hiphop. neyo is the real winner of this jayz’s move. a another decade, another dollar !
Luda’s not going to be able to carry that weight. There was a time where Luda was that dude, around Red Light District and those movies, the music started to suffer. Not sure if he’s still a top tier artist.
he’s. sales are low for him. but has the damn level. need a mixture between red light district & release therapy. after battle of the sexes
ps: BP3 format is C3 format
people need to see this analyse
cuz those albums are some “pot pourri” lp
on to the next one = a millie
doa = lollipop
run this town = got money
already home = phone home
kind of same tracklists
he was obnoxious.
am i the only one who noticed despite all of the big hip hop things going on at the time of his cd release (hip hop honors, bet hip hop awards etc) the only time he came out is when all attention was on him
greums really i might get shit for this but c3>bp3 all day doa lollipop really haha no um phone home kills already home amillie eats on to the next one the only thing is thats similar is they were hyped but wayne 1,000,000 first week jay 100,000 wayne stole the words right of jays mouth men lie women lie numbers dont
…too bad it’s one of his worst album.
*calm down, Jay’s my favorite rapper*
Too much talk about “haters.” Too much braggin’. SMH @ ‘Reminder,’ ‘Haters’ & ‘Forever Young.’ Too many features. A lot of the rhymes were elemantary.
wayne is hotter than jay, but who’s hotter than wayne now
dude got army stans. but jay’s career >>>>>>>>>>>> weezy’s life
the facts talk !
Too bad the album was average at best.
Since we are offically in pre-’The-State-Vs-Radric-Davis’ time right now, i wonder what shady industry bullshit Jay Z is pulling on Gucci behind the scenes right now… like the wicked old emperor, calling in strategic political allegiences
because if Gucci cracks it with this album, its OVER for a lot of these cats
greums well right now yes but his career his=jay is so over man jay played so eh wayne got more carters and dedications and so much more jay gotta cudle up to beyonce’ and knock her up so she dont leave him and he’ll have to settle for oprah haha but really is dat nigga shootin blanks i woulda had her pop out least 1 cause she is hoooooooooooot fly booty but jay?????????? back to the point jay done he made some of my fav albums black album blueprint great shit but he done he all hype now sorry and fuck gucci gucci sucks man i dont know what people see in him explain that to me i mean really he sucks wasted remix is owned by jada and weezy he on par with birdman on par not good yall
^^ U dont understand u should kill yourself Gucci Manes the best rapper alive right now and has been for the last five years
do you got fucking ears??
stupid
REALLY WOW REALLY GUCCI IM SORRY I THOUGHT THIS BLOG HAD SMART PEOPLE BUT I GUESSE FRANK IS THE 1 EXCEPTION I CAN TAKE MOST BUT GUCCI HE DONT EVEN COMPARE TO THE NEW BOYZ SOULJA BOY IS BETTER OH GOD I CANT STOP LAUGHING OH GOD SOMEONE PLEASE TELL ME………………!!!!!!!!!ROFL ALL DAY
Na, I think you’re confusing ’smart people’ with ‘internet-nerds-who-think-that-they’re-smart’……. just because you have a monopoly on gay internet chat room opinion does not mean your gay internet chat room opinions are right.
Maybe if you were debating buffy the vampire slayer but right now you’re on the wrong subject matter shawty