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There was a time in life when having a pair of Pro-Keds meant something. This was many moons before million dollar endorsements, technological advances, advertising campaigns…hell, it was right after tennis shoes came to be.

Whatever, Bobbito’s linked with the company for the reissue of the Royal Flash. When Bob’s name is attached to something, it’s generally legit because he’s made it fairly clear he doesn’t give a rat’s ass about corporate checks. Over the years, any of his involvement has been admirably authentic & distinctly hands-on when he’s involved with a brand. Not saying I’d rock a pair but it’s important to show respect to the architects, of which Bob & Pro-Keds are two names who laid the foundation for the culture.

In the video below, KATC sits down with Bobbito, allowing him to kick the Willie Bobo on the history and significance of the Pro-Keds brand as well as droppin’ info regarding the Royal Flash release.

Seen @ Hypebeast