Fcuk a lookbook. Do like Jeremy Scott and create viral campaign with a hyperbolic track featuring M.I.A. & Santigold. It’s a eclectic mix of sound & style that actually meshes to showcase Scott’s upcoming line themed around African & 90′s street fashion, among other things. Not that I’d actually buy or wear any of this, but it’s still fresh respected because after I watched it, I wanted to tear my shirt off & do the Running Man.

FYI, the track is titled Esau Mwamwava’s “Get It Up.” Learn ya self.

[Via]