Words by kidChaos

radiohead

Living in a time where record labels are on the brink of collapse and single/ringtones dominate the market, it’s not often an artist creates content out of the soul. With music more manufactured and marketed with different formula’s, creativity might be at an all time low.

Enter Radiohead.

Seven albums deep and these English lads are determined to continue to make history. They’ve set unprecedented milestones not only with their videos, but with the way they work against the system. They have come a long way since “Creep” & “High And Dry” — and gaining such critical acclaim with albums like Ok, Computer what more do they have to prove? Falling out with their old label EMI couldn’t have come at a better time and Radiohead was bound to capitalize. One thing labels have yet to understand is the digital age and the less they understand it, the more they crumble. There is an obvious upside to digital downloads and not all is lost (see: iTunes sales going through the roof), but labels have yet to realize how to monopolize the content with such freedom that runs rampant on the internet.

Four years after the release of Hail To the Thief, Radiohead announced the release of their new album In Rainbows to be released through their website for digital download. Fans had the luxury to pay whatever they wanted. The bidding started at zero. This limited time offer only lasted about a month or so, but it was genius in itself. Although exact numbers for the In Rainbows digital release remain undisclosed, the figure is estimated to be at least a million. They have since toured the world and eventually released a box disc set containing collectors goodies for the ultimate Stans. The album itself went on to go multi-platinum and win Grammy for Best Alternative album of the year in 2009, proving that the power of the music transcends “free downloads” and it’s not so much the way it’s presented as much as the content within each release. Just look at what Drake did with So Far Gone (a mixtape offered for free99). Gimmicks aside, there’s no denying people support excellent music.

Now, within hours of their rumored EP, Radiohead attacks the internet in another creative way. While the jury is still out on the likelihood of a new project, the fans at least enjoy more Radiohead music with a leak called “These Are My Twisted Words.” The song is presumably from an EP titled Wall Of Ice, based off this cartoon which mocks the music industry as a whole. While the band itself gained success from the machine, it’s inspiring to see artists go against the grain and now that Radiohead is a free agent they are liable to work and create as they please. In between cryptic messages and Thome Yorke’s announcement that no Radiohead music will be out soon only hours separate Radiohead from making history again.

And even if Monday comes and goes with the EP, at least the fans have a new song to enjoy until the wrath from their master plan is revealed.

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Download — Radiohead “These Are My Twisted Words”