Looks like Tide® has decided to take part in some good ol’ viral marketing, whether they’re aware or not. Good thing they’re not as anal as Louis Vuitton (umm…no pun intended?), because this is free advertising for the best washing powder to get from your local Target® on your way to clean those hard-earned bills.

And who’s their main spokesman? No other than Gollum from Lord of the Rings.

Actually, It’s OJ Da Juiceman, owner of one of the most annoying ad-lib yelps you’ll ever hear. For those that don’t know, this guy is Gucci Mane’s protégé/weed carrier. Now, we know the history of weed carriers. At best, they’re a Pippen to a Jordan. But Gucci Mane’s weed carrier?! That’s like Greg Ostertag’s accountant trying to ball in the NBA.

Now that I’ve trashed the guy, I must admit this song goes hard. It may be the only thing he creates that is borderline passable, but this song rattles the trunk.

And the video is niggeration at its best.