XXL pegged him one of the top in his class (& TC vouched for ‘em), but Mickey Factz isn’t waiting for some label to swoop in and take him to the mainstream promised land. Being an astute student of the game, young Mickey realized that the real money is in endorsements and has become a pitchman for Honda and the ’09 Accord.

Appearing in both television and internet marketing campaign, Mickey will be gaining exposure that most new artists would kill for.  Of course, music plays a vital role and “Sensibility” fills that void quite nicely.  When played during the spots it fits in nicely, allowing him to do him without it becoming some corny jingle.  When heard alone (as I first heard it), it’s the some introspective Mickey we’ve come to know. Honda isn’t mentioned one time and the pulsating bass line is pleasing to the ears. He perfectly walks the delicate line of corporate pitchman, while still retaining his artistic credibility, a trait that takes years for some to master and that some never do.

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Mickey Factz – “Sensibility”

BONUS — Mickey Factz – “RhymesandReasons” Video

Double BONUS – Mickey Factz – “Pick Up The Bass”