With emcees never ending appetite for exposure these days, Hip-Hop heads have recently been exposed to a flood of the most mediocre marketing campaigns ever thanks to YouTube. To keep up on the latest news, or gossip really, fans are subjected to watching meticulous garbage concerning their favorite artists. These days it’s cool to keep up with an artist’s vlog, featuring their girlfriend eating eggs and bacon for breakfast, or some online mag taking rich rappers shopping for free stuff. If we’re lucky, we might see an actual music video, which is more than likely gong to be recycled trash anyways.

In my not-so-humble opinion, when it comes down to it, this is rap, not the afternoon soaps, and I could give two shits about anything outside the music.

However, when I came across this video of Charles Hamilton in a legitimate freestyle battle against a fan, I was immediately drawn in. This is an artist on the verge of mainstream success, ciphering with someone that obviously paid money to come see his show in Cali. Not only is Sonic helping his own cause for not being a dick, but he’s breaking the general chauvinistic cliches about rappers and their egos.

On top of it all, the freestyles are certified!

After this white dude drops some generic, but dope, bars, Hamilton takes it personally and puts some direction in his lines. Then, the underestimated kid fires back at Charles with straight heat rocks, and the battle almost becomes one-sided. Still, I’ll leave the winner to be decided by y’all, as the viewer is really the judge, thanks to perfect angling by the cameraman. Pure entertainment, to say the least.

To everyone not responsible for this video, step your viral video game up.

I’m sick of hearing you talk.

Previously Posted — Video: Charles Hamilton Versus Serius Jones @ SOB’s