“The Art Of Doing More With Less”
01.23.09Miller High Life will be taking out a one-second ad for the Super Bowl this year. You read that right: one second. Part advertising gamble and part smart business practice during a recession, instead of paying $3 million for an ad on Super Bowl Sunday, they’ll drop $100k for what will amount to as a blip on the radar. I mean if you blink at the right time you’ll miss it. But with that said, I think it’s a good idea. Read the rest of this entry »









