While slangin’ bean pies and St. Ides in the same sentences ultimately just leads to bruised egos, the premium malt liquor’s commercial impact on hardcore Hip-Hop is nothing to chastise. Albums like Enter The Wu-Tang: 36 Chambers, Reasonable Doubt, and We Can’t Be Stopped may be considered classics in most rap circles, but those artists weren’t necessarily making huge waves in the mainstream circuit.
Leave it to the devil’s poison to offer slight compensation. In retrospect, the ideal was brilliant; sheer marketing genius on St. Ides’ part. The mid-90s saw Hip-Hop at its influential peak, so naturally, seeing your favorite rapper drop an exclusive freestyle made you want to grab a brew and get faded all the same.
The Notorious B.I.G. before the days of Cristal.
Aside from under-aged juvies trying to emulate MC Eiht, the results were priceless. The Wu squeezing five members in a minute-long verse? Cube and the Geto Boys, Snoop and Pac/Nate? And how bout Rakim droppin’ knowledge on what he needs to get those lyrical muscles energized? You just don’t get shit like that anymore…
Pour out a little liquor for credible gangsta rap.
St. Ides Rap Commercials Circa ’94, ’95, & ’96
BONUS OZ
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St. Ides is the worst. If I’m gonna go retro & break out a 40, I fux with the Ol’ Gold. But…
St. Ides promo game >>>>> Ole English’s promo game
And that Crooked I drink was some scary ish. Tryin’ to get the youngun’s twisted early lol.
damn i can remember drinking this chit on the way home from school after riding the bx41 to treamont ave.
These were the best ads. some of the beats (Cube’s, Wu’s) were incredible as well.
Favorite commercial was the Snoop one with Nate Dogg; takes me back to the good ole days at Hampton.
i thought about / brought these up in that post about the offensive/racist “urban” mcdonald’s commercials…i said it then and i’ll say it again: these are the only “hip-hop” commercials that haven’t been horrible or offensive, ever.
Not a drop of malt likka touched my lips until a few years ago when my homeboy who graduated from the US Naval Academy in Annapolis put me on to Mickey’s…I’m too bourgie to fuck with shit you can get from a 7-11, lol
I only put high-class poison in my body
these are the only “hip-hop” commercials that haven’t been horrible or offensive, ever.
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The fact that their promoting a malt liquor only found in low income neighborhoods should be offensive enough
I always took heed to what the conscious rappers said and took their rhetoric to heart, lol
The fact that their promoting a malt liquor only found in low income neighborhoods should be offensive enough
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i’m not saying what they’re promoting isn’t offensive (although it isn’t to me), i’m just saying the commercials themselves aren’t some kind of bullshit parody of hip-hop – they are hip-hop…and btw i’ve found st. ides in every kind of neighborhood, from the ‘burbs to the hood…pizza shops in strip malls to chinese stores with bulletproof glass all got crooked i
That’s why I only fuck with shit they market to white people…you’ll live longer…
If they made organic 40 ounces with Evian or Fiji Water, brewed by nude Nordic women and sterilzed albino Leprechauns, THEN I would fux widdit
i’ve found st. ides in every kind of neighborhood, from the ‘burbs to the hood…pizza shops in strip malls to chinese stores with bulletproof glass all got crooked i
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Yeah, but they came up on the Black/Latino dollar, hence the Hip-Hop oriented promos.
And you’re not gonna find Ides in certain neighborhoods, cause they don’t drink that shit everywhere. St. Ides is NOT Budweiser.
I’m more partial to the early sprite commercials myself…
didn’t Common get on Cube about “pushing St.Ides/while slangin’ bean pies…”
That’s right Amp! PREACH! Get your Chuck D on, my brother! lol
@ micAh! – yup! The Sprite commercials were genuine AND weren’t peddling poison…those were better
Totally unrelated, but what is the best anti-virus protection suite??? I’m getting a new PC so I need to upgrade.
No mention of the Celtics winning their 18th straight game to go 26-2 while the Lakers have dropped two straight?
Anyone? Anyone? © Ben Stein
One.
@ 500k flea the best one that I have been using is CA Security Suite
I got Norton 360
No mention of the Celtics winning their 18th straight game to go 26-2 while the Lakers have dropped two straight?
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Nobody cares till the playoffs, Dart.
ok, i’ll give in a little bit…you’re probably not gonna find St. Ides in Salt Lake City or Wyoming…but i came up sippin on crooked i (and colt and old e) so it doesn’t seem as bad to me as it might to some of yall…and those commercials were great cause you could tell there wasn’t some marketing meeting where they came up with the idea, then had a writing team come up with the lyrics, then focus group’d it ’til whatever originality it had was bled dry – they gave some dope rappers a little dough and were like “write a couple bars about st. ides”
the first time i got drunk was on Crooked I…so these St. Ides commercials have a special place in my heart.
that Crooked I probably killed all of my baby making cells…but oh well.
i’m just saying the commercials themselves aren’t some kind of bullshit parody of hip-hop – they are hip-hop
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Now that ^^^ I’m in full agreement with.
@ AmpGeez:
In theory…yes. But I’m talking about where are all of the Laker and Cavs stans at right now? TSS will do NBA drop and the C’s get minimal love meanwhile they’re breaking longstanding records and having a historic season.
That’s the kind of hypocrisy I’m talking about. None of this shit matters if you don’t get the chip, though (No 07-08 Patriots).
One.
@ 500K
Get Avast.
Trust me, it’s worth it.
yup! The Sprite commercials were genuine AND weren’t peddling poison…those were better.
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Those Sprite commercials were classic too.
Steel Reserve FTW! in all actuality.
^ Ditto!!
Yo, one can of that ish is guarenteed to put you on your ass lol. When I go “ghetto”, that’s the quicker fucker upper lol.
Steel Reserve = 211 = One step above Laser/Hurricane
When it comes to getting fucked up back in the day:
Cisco (aka Liquid crack)>St. Ides (aka crooked I)>Private Stock (aka PS or green monster)>Old E (aka 8 ball)>Colt 45 aka Billy D
(In My Best Nate Dogg Voice) Just Hit The Corner Store You Know What I’m Lookin For . . . . St. Ides St. Ides
All I remember as a yougin coming up was my Vietnam vet uncle noticing I was eyeing a sip of brew and he said these words that set my liver back at least 10 yrs.
brew is great when your with a crew/wine is fine if you got the time/but drink likka its just quicker
same man that sips (present tense is SO necessary) white lightning til this day
It took me till I was 19 to drink any beer much less a malted beer. mind you I have been drinking since I was a teen.
drink liquor
but
pop champagne
colt 45 and two zig zags..
colt 45 = my first time being drunk. i down two 24ozs & was two sheets in the wind lol.
Schlitz Red Bull in 94-my 1st time bein twisted. By 96, I was 20 and thru with drankin!
@Gotty,
it’s “three sheets to the wind.”
You can definitely see your skills within the paintings you write. The world hopes for even more passionate writers such as you who aren’t afraid to say how they believe. At all times follow your heart.