I’m gonna go ahead and guess from the leather, dark colors, and cheesy rain scene that this commercial was shot right around 1999 when Avant and the like were making those shiny ass videos with Loon or somebody on the guest spot.
If so, then why are they just now airing this commercial, you ask?
I’m willing to bet that the powers that be at McDonald’s realized how coontastic this video was and locked it away it until we would all be in some sort of blindingly happy Negro euphoria that would stop us from making a fuss. But I peep game, Ronald. Just because we got Obama about to hit the White House doesn’t mean you can just throw a brother on TV singing about chicken nuggets.
So mother-fuck Mickey D’s and anyone who dips those oppressive nuggets in the sticky sauce of subjugation.
Chik-Fil-A FTW anyway!
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Glad I’m not the only one who thought this joint was mad niggerish. Go Chik-Fil-A!
Whenever I see this commercial, I’m left speechless.
I see we all had similar thoughts b/c i was like “wtf, is it the 90′s all over again?” when I saw this shit
Tunes actually kinda catchy lol
. I brought McNuggets for the 1st time in years last week. Me & my daughter split a 30 piece & sang the song to each other the whole time lol.
Amos and Andy is somewhere saying to themselves, Now thats just Coonish. The only thing that could have made this commerical any more coonish is having that BlackStreet reject biting into a watermelon or having his eyes pop out when he sees the nuggets; alas I guess they are saving it for the Remix feat. Papa Duck(Cause nothing says COON like Papa Duck) LOL
@ amp: cuz of that story, im callin child services on you
McChicken & a double-cheeseburger when I’m in a rush. Lrg chocolate shake. That’s about all I can stomach from Mickey D’s.
Amp:
That’s the creepiest story I’ve heard since the tale of R Kelly, a liter of sprite and the JV cheerleaders stuck on an elevator aka Trapped in the closet part 234. lol
Nah those mcnuggets hit the spot like a quarter water on a hot summer day.
LOL @ Dub D
And when I say “share” it’s more like…
BabyGirl-6
Old Man Amp-The rest lol
If I want a burger, I go to Wendy’s. MickeyD’s burgers are only good if you’re at home…& stocked with Charmin lol.
That Angus burger is a beast though. It’s like a mini-heart attack covered in lettuce & cheese lol.
God I’m hungry =)
But it’s funny, right?
But it’s funny, right?
Trackmasters on the beat…
LOL @ Tone The Referee
Trackmasters on the beat…..
_____________________________________
I guess Teddy Riley’s asking price was too high. lol
Hardee’s
“Why can’t you, share your love with MEEE!”
Dude’s trying to get on using the “Tyrese Method”.
I ain’t mad. He coulda used auto-tune lol.
This McDonald’s commercial’s worse:
http://uk.youtube.com/watch?v=iD1_IbV_fY4
confession: i used to write commercials for a living. still do every once in a blue moon. (don’t worry, my scripts get proofed so they don’t look like my comments here. lol)
the short answer for this spot–i’ve been suckered/hustled into doing crap like this before–is it’s the business. it’s how the ad industry works.
the long answer is… KNOCK THE HUSTLE.
I wrote about this among other things. got me blackballed a few years ago.
It’s cooning for hire and cooning for dollars. actually it’s cooning for nickels on the dollar. The ad industry (Madison Ave as some head still call it) is one of the most racist industries on the planet. You wouldn’t believe what goes on between clients and agencies before stuff hits your TV/magazines/radio stations…
this commercial’s the result of a black agency working on a budget that 90% smaller than what the white agency (Agency Of Record) gets and having to play the “What Makes This Commercial Black?” game before clients cut checks to produce anything.
then end result is the above.
For lunch I like my nuggets of oppression with a side of french fries of exploitation & a large strawberry shake of self-hate. And when I’m all done, I like to smoke a Newport of negativity & take a nice dump of demoralization before I take my black ass back to work lol. How was your lunch?
@BC
It does appeal to it’s intended demographic. Now I recognize that this commercial could be percieved as offensive. Even I was on some “What kinda nigger shit is this?” the 1st couple of time I saw it. But I look at it as more tongue-in-cheek, like the producers are giving the “smart negro’s” a knowing eye wink. This is too over the top for me to see it as anything else. Or maybe that’s just me trying to rationalize what may be the most blatantly racist commercial I’ve ever seen. Like all us black people do is sing & dance. The nerve…
*humms the melody of “The Jeffersons” theme song while quietly soft shoe-ing my way of stage*
Was thinking about writing something on this. I am going to assume Ronald made it to be over the top to get “us” to laugh at it, but something is off. I thought it was just me.
Wasn’t there a commerical recently where someone says “skraight”?
AMP,
you gotta understand something:
the core audience for this commercial isn’t black consumers; it’s (1) white brand managers at McD’s and agency creative directors who have to sign off on the spot (2) mainstream consumers who see themselves as “urban”. This spot runs largely on ESPN, MTV, NBC where the bulk of the viewers are anything but urban.
Most black folks tune the nonsense out, but they’re not the core audience. this is a crossover spot meant to appeal to a variety of audiences. And if it pisses off the Huey Rileys of America, fine, so be it. They know they’ll make up for it by connecting with the Timberlakes of the world, so to speak.
In the ad world, marginalizing consumers of color is acceptable because it sells more often than it doesn’t.
hahahhahahahhahahahhaha
you got me dying over here with those last closing lines…but i cant fully fuck with chick-fil-a…they dont get payed on sundays…gotta have some nuggets on a sunday
I just can’t see any consumer, white or black taking the spot too seriously, because it’s clearly intended to be a spoof.
Amp you spoke too soon; word on the street is that Rev. Al is planning to boycott MC D’s. Once they bribe him with Big Macs and Apple Pies everything will be straight or skraight. lol
Rev. Al goes lookin’ for ish to get paid off..err, to protest.
@ Gotty: You read my mind dude!!! I just saw this commercial last night at around 11:45. My half-asleep ass thought that I was dreaming; “this shit is a joke right???” I thought to myself. Damn, I wonder which ad agency came up with this shit!!!
So who is the artist in the video? Avant?
If Rev Al could find away to get some green out of it he would protest the sun comming up in the morning.
Bigga, AMP…
It’s easy to laugh at Rev Al/Jesse/black leaders, etc. Just remember this:
for the last 50 years the advertising/media industry has marginalized black professionals and engaged in coonish imagery. And when what few black pros there are in these industries stand up to their bosses/clients, they either get fired or beat down until they quit.
So, somebody calls AL and tells him/them what’s going on and he announces a march. And the first thing the higher-ups do is figure out how much they can pay him/them to go away?
they’re not interested in doing what’s fair/just/equitable/decent. they want to mainstain the stat quo.
so yeah, Al/Jesse and them need to do something besides march/threaten… but don’t forget that companies pay them because they want to maintain racist/oppressive policies and practices, not end them.
My question is, why is this commercial better than half of the videos out today? Fukc all fast food joints, eat healthy people!! !
girl you got a ten piece, dont be stingyyyyyyy
I agree with you BC. But these images & stereotypes weren’t created by networks or ad agencies & they aren’t the only ones who perpetuate those stereotypes. There needs to be some accountability on the part of the media, but I doubt one commercial is gonna change someone’s perception of race one way or another.
And Al Sharpton is purely self serving in his actions. What political power does he really have? Obviously not enough to get elected to a public office & really make a difference but just enough where he’s still able to line his pockets with payoff money.
nah, that commercial is funny as hell
dont hate on homie he use to be in a group called NIIU on emi/virgin that never really jumped off… you guys wherent up in arms when JT did a McDs commerical.
i fucks wit’ dis commershul HOARD
hella hoard
it’s a fuckin wack-ass commercial…racist? i’m not so sure about that…i mean white people are on commercials actin a fool all the time
So sherm your argument is that because they are clowning the urban culture the same as the suburban culture they have acheived some sort of parity.. interesting theory..
BTW I have some waterfront land for sell in Brooklyn. You can see Manhattan, and for cheap!
yeah, that’s my argument exactly…the shit offends me exactly the same as any other commercial that tries to be “urban” it’s fuckin corny and disrespectful to hip-hop culture…the only good hip-hop commerical i can remember was the joint for st. ides back in the day with Mef an’ them on it.
i love this commercial. it’s just funny. think about it…
“mcnuggets lovin’”
“you dippin’ on me?”
and my favorite…
“girl, you got a 10 piece, please don’t be stin-jaaaayyy!”