“I am most conscious about my moods. Sometimes you have to be careful what type of mood and what type of lyrics you put in your songs.” – B.O.B.
B.O.B. is a fresh breath, not just in Hip-Hop but for music period. His lyrics are deep and thorough. He has the ability of painting a vivid picture in your head with verses bound to take you on a rollercoaster ride.
In 2006 his first record, “Cloud 9,” garnered the attention of industry taste-maker TJ Chapman of TJ’s DJs, who agreed to co-manage the young artist. It’s been nothing but notches on B.O.B’s belt ever since.
In 2007 he signed with Rebel Rock/Atlantic, and Grand Hustle was recently added to the mix as well. He appeared on city billboards as the face of LRG, his recent single “Created A Monster” was featured in the latest Nintendo DS commercial and he’s preparing to release his debut album The Adventures Of Bobby Ray in summer 2009. His portfolio is impressive for an artist with no album in stores and no major singles on air.
Conquering his fans with countless YouTube videos of performances, studio sessions, and behind the scenes clips, B.O.B. is pure entertainment. His songs are stories and his charisma is enchanting. I had a chance to catch up with B.O.B. for a thorough phone interview a few days before his fantastic Unplugged show at Sugarhill in Atlanta. Check out what Bobby Ray had to say about his adventures in music so far. You won’t be disappointed.
TSS: Let me just rewind back to when you were younger before talking about the now. Even though your popularity grew exponentially in the past year, you are not a new artist. You have been making music…your own music since you were younger. Matter of fact you sold a beat when you were 14 years old. Why did it take so long for you to breakthrough? Or was it just about timing?
B.o.B.: It took so long for me to break through because I’m not really a conformist type of person. I’m not really looking to perform or fit in. It wasn’t that I was trying to be different, but over the years I have been slowly what I could be. It’s crazy because I used to be an engineer and people used to come over the house and record. The hype would be all about them and then eventually people starting taking more and more notice of the music I was making. Then I set out to just be B.O.B. and I performed at an open mic one night, slowly branding myself. People got to know me more and not just what I do in the industry.
TSS: What is your brand? Is there another way to describe you…besides exceptional?
B.o.B.: (Laughing) I leave the door open so that I can do a lot of things. Like with the “AutoTune” video. I want to do different things; whether it’s comical or serious or whatever it may be. I just want to be me, and I don’t want to limit it to just music.
TSS: In your latest song “I’ll Be In The Sky” you say “Nowadays folk would rather rap than go to school/cause they feel that if they black they gotta have it too.” It’s a real quote. A lot of people start rapping because of the stereotype of what rappers should be. How did you know rapping or making music was more for you than school or any other profession?
B.o.B.: School is not designed for the thinking…Wait, let me rephrase that. I just knew what i wanted to do…(both laughing) and I just knew that school was definitely not the road I wanted to go down in order to do that. I express myself…my intelligence creatively. I could have done math and algebra; I understood it well, but it was boring as hell to me. I couldn’t see myself spending the rest of my life with numbers. I’m going so deep in life in doing music and understanding the art of it all. I got to a fork in the road where I had to decide between music and school, and didn’t hesitate to chose music.
TSS: “I’ll Be In The Sky” makes reference to committing suicide in order to cope with things, thinking that will make it better. When i first heard the song, it reminded me a lot of a Billy Talent song called “There’s Nothing To Lose” where they talk about a similar concept. Music is a way of expression, but also relation, because people can relate to what you say. How do you think lyrics as honest as these affect young kids who are often put in those situations? Read the rest of this entry »