“You like that? Gotta have good traction.” LBJ as “Business LeBron” putting the moves on PCD Nicole S-last name (because I refuse to attempt to spell it).

It’s good to see Nike making the move in athlete-driven ad campaigns like they used to. Most athletes are overhyped or end up slipping up, so it could be hard to decide who to bank on. But LeBron has done well thus far, on & off the court, so let’s hope he continues down the path paved by MJ, Barkley & Bo Jax.

If the whole LeBron in character thing is going past you, peep this summation.