When my alarm clock went off at 2:00 AM to make the drive down for the 10:00 allotted time slot, and granted I had other business in the LA area, there was no hesitation. It’s Ice Cube. I don’t need to justify it by any means.
I can’t remember how many times I asked myself, “where the f*ck am I going?” on route to Ice Cube’s video shoot for “Why Me?” When I say it was in the cut, whatever you might envision, that’s an understatement. Aside from sand, Joshua tress and abandoned diners that offered eggs, bacon, toast and coffee for seventy five cents, there wasn’t much life aside from scrambling video crews and the roar of air conditioned vans where we were at.
The pleasant encouragement to keep the interview under 10 minutes was another task of it’s own. I could have gone on and on, but it was clear nobody in the building other than me wanted that. Like the homie Conceit said, “I’m not bitter at all” and the result…I at least got him to crack a smile at the end. And there you have it.